Navigating the Opportunities and Challenges of Free Trade Agreements

Navigating the Opportunities and Challenges of Free Trade Agreements

Tuesday, March 12, 2024 (1:00 PM - 4:00 PM) (CDT)


Event date/time: March 12, 2024 from 1:00pm – 4:00pm (this is an in-person event only) 

Location: UW Green Bay – Sheboygan Campus (1 University Dr, Sheboygan, WI 53081) 

The U.S., Mexico, Canada Agreement (USMCA) went into effect on July 1, 2020. Though this landmark agreement created many opportunities for cross border trade between the U.S., Mexico, and Canada, it has created some competitive challenges for certain industries and trade practices. For example, exporters of dairy products trying to grow their business in Canada are usually met with Tariff Rate Quotas (TRQ) favoring Canadian processors. 

Sam Allison, Director of Global Sales for Sartori Cheese, has been navigating these challenges since the beginning of the USMCA and will share his insights and company’s experience. As a participant in other Free Trade Agreements (FTA), Sam will also provide valuable insight into other markets. Following Sam’s presentation, join other MITA members for a moderated discussion for other Wisconsin companies to share their insights and personal experience with FTA compliance. 

After the program there will be a networking hour with sampling of Sartori’s award-winning cheeses paired with Wisconsin craft beers from Hinterland. 


  • Sam Allison, Director of Global Sales, Sartori Cheese 
  • Mark Rhoda-Reis, Director, Export and Business Development Bureau DATCP (Discussion Moderator)


1:00 PM – 1:30 PM Registration and Welcome Network 

1:30 PM – 3:00 PM Speaker Remarks and Q & A Panel Session 

3:00 PM – 4:00 PM Closing Remarks, WI specialty cheese and craft beer pairing, and networking 

Cost of Admission: $15 for MITA Members; $25 for Non-Members (the fee includes the networking hour with sampling of Sartori’s award-winning cheeses paired with Wisconsin craft beers). 

UW Green Bay is the in-kind sponsor for the event venue. 

The Key-program Sponsor for the March 12 event is M3 Insurance  

MITA’s events are Co-sponsored by its Platinum Sponsors:  M.E. Dey &Co, WEDC, FTI Consulting and Star7. 

UW Green Bay – Sheboygan Campus
1 University Dr.
Sheboygan, WI 53081 United States,-87.7530073,15.51z/data=!4m6!3m5!1s0x8804a718fa1c55eb:0x9a9422b6ff280336!8m2!3d43.7371689!4d-87.7548261!16zL20vMGdzOTNw?entry=ttu
Event Contact
Ana Garic
(608) 335-3936
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Tuesday, March 12, 2024 (1:00 PM - 4:00 PM) (CDT)
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